Identity & Brand Kit

The AZUR ÉLÉGANCE identity.

A complete, premium identity system — built to be used anywhere from a phone screen to a vehicle door panel, from a business card to a co-branded credit card. Every asset is vector-first and ready for print.

Primary Mark

The canonical lockup.

Use the stacked composition on covers, hero panels, and any formal application. Always leave at least a half-monogram of clear space on every side.

AZUR ÉLÉGANCE TRAVELAZUR ÉLÉGANCETRAVELPRIVATE CHAUFFEUR · CÔTE D'AZUR

Download the primary lockup

Variants

Four marks for every surface.

Pick the right variant for the context — wordmark for narrow horizontal strips, monogram for avatars and embossing, horizontal lockup for letterheads and footers.

AZUR ÉLÉGANCE TRAVELAZUR ÉLÉGANCETRAVEL

Wordmark · Primary

The signature lockup on cream or white. Use for digital headers, ads, and any horizontal surface ≥ 240 px / 60 mm wide.

charcoal
AZUR ÉLÉGANCE TRAVELAZUR ÉLÉGANCETRAVEL

Wordmark · Inverse

On charcoal, deep teal, or any photographic background dark enough to provide 4.5:1 contrast.

cream
AZUR ÉLÉGANCE TRAVELAZUR ÉLÉGANCETRAVEL · PRIVATE CHAUFFEUR · CÔTE D'AZUR

Horizontal lockup

Monogram + wordmark on a single line. Perfect for letterheads, footers, and the bottom of a business card.

charcoal
AZUR ÉLÉGANCE monogramTRAVEL
AZUR ÉLÉGANCE monogramTRAVEL
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Monogram

Use for social-media avatars, app icons, embossed details, and any square or circular crop.

charcoal
Palette

Côte d'Azur, captured in six tones.

Charcoal carries the type. Cream is the canvas. Terracotta is the accent — used sparingly. Teal anchors trust. Sand and warm-gray round out the system for body text and surfaces.

Charcoal

#2D2D2D

Primary ink

Cream

#FAF7F2

Surface

Terracotta

#C4704B

Accent

Côte d'Azur Teal

#2D5B5A

Secondary

Riviera Sand

#D4C5A9

Warm tint

Warm Gray

#8B8580

Muted

Typography

Cormorant Garamond × Outfit.

A high-contrast classical serif paired with a precise modern sans. Cormorant carries headlines and the wordmark; Outfit carries body, UI, and uppercase tracking labels.

Display · Serif

Cormorant Garamond — Regular / Medium / Italic

Élégance is in the detail.

Aa Bb Cc Dd Ee Ff Gg Hh — 0 1 2 3 4 5 6 7 8 9

Body · Sans

Outfit — 300 / 400 / 500 / 600

Private chauffeur on the Côte d'Azur. Fixed prices, no surprises.

Aa Bb Cc Dd Ee Ff Gg Hh — 0 1 2 3 4 5 6 7 8 9

Applications

How it lives in the world.

From a Mercedes door panel to a co-branded payment card — the identity scales gracefully across every touchpoint.

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Founder · Chauffeur

Antoine Laurent

+33 6 03 25 33 93 · contact@azur-elegance.travel

Business card

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Social profile · 1:1

AZUR ÉLÉGANCE monogramTRAVEL

App icon · iOS

AZUR ÉLÉGANCE monogramTRAVEL

AZUR ÉLÉGANCE

A. LAURENT

12/30

Co-branded card

AZUR ÉLÉGANCE TRAVELAZUR ÉLÉGANCETRAVEL · PRIVATE CHAUFFEUR · CÔTE D'AZUR

Vehicle door

AZUR ÉLÉGANCE TRAVELAZUR ÉLÉGANCETRAVEL

Reception signage

Looking forward to welcoming you on the Riviera.

Best regards,

Antoine Laurent

Founder · Chauffeur


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AZUR ÉLÉGANCE

+33 6 03 25 33 93 · contact@azur-elegance.travel

azur-elegance.travel · Nice, France

Email signature

AZUR ÉLÉGANCE monogramTRAVEL

AZUR ÉLÉGANCE

14 Promenade des Anglais · 06000 Nice

+33 6 03 25 33 93


Nice, 20 May 2026

Dear Mr Dupont,
It is our pleasure to confirm your private transfer on…

A4 letterhead

AZUR ÉLÉGANCE monogramTRAVEL

AZUR ÉLÉGANCE

PRIVATE CHAUFFEUR · CÔTE D'AZUR


NCE → Monaco€90.00
VAT 0%€0.00

TOTAL€90.00

Thank you for travelling with us.

Receipt header

AZUR ÉLÉGANCE monogramTRAVEL

AZUR ÉLÉGANCE

CAP-FERRAT · MMXXVI

Photo watermark

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16px
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32px
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64px
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128px

Favicon set · 16–128 px

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Embossed gold plaque

Usage rules

Keep it crisp, keep it consistent.

A few non-negotiables to preserve the brand's elegance whatever the medium.

Clear space

Always leave at least the height of the monogram as breathing room on all sides. Never crop, overlap, or layer type onto the mark.

Minimum size

Wordmark: 32 mm wide in print, 240 px on screen. Monogram: 16 mm / 48 px. Below this, switch to the simpler variant.

Color use

Prefer charcoal on cream. Use inverse on charcoal/teal. Reserve terracotta as an accent line — never tint the wordmark itself in terracotta.

Print & embossing

For physical goods, supply the SVG to your printer. Foil stamp: silver or champagne. Engraved/etched: keep stroke weights ≥ 0.3 mm.

AZUR ÉLÉGANCE monogramTRAVELAZUR ÉLÉGANCE

Premium private transfer service across France. Fixed prices, professional drivers, and comfortable vehicles.

© 2026 AZUR ÉLÉGANCE TRAVEL. All rights reserved.