The AZUR ÉLÉGANCE identity.
A complete, premium identity system — built to be used anywhere from a phone screen to a vehicle door panel, from a business card to a co-branded credit card. Every asset is vector-first and ready for print.
The canonical lockup.
Use the stacked composition on covers, hero panels, and any formal application. Always leave at least a half-monogram of clear space on every side.
Download the primary lockup
Four marks for every surface.
Pick the right variant for the context — wordmark for narrow horizontal strips, monogram for avatars and embossing, horizontal lockup for letterheads and footers.
Wordmark · Primary
The signature lockup on cream or white. Use for digital headers, ads, and any horizontal surface ≥ 240 px / 60 mm wide.
Wordmark · Inverse
On charcoal, deep teal, or any photographic background dark enough to provide 4.5:1 contrast.
Horizontal lockup
Monogram + wordmark on a single line. Perfect for letterheads, footers, and the bottom of a business card.
Monogram
Use for social-media avatars, app icons, embossed details, and any square or circular crop.
Côte d'Azur, captured in six tones.
Charcoal carries the type. Cream is the canvas. Terracotta is the accent — used sparingly. Teal anchors trust. Sand and warm-gray round out the system for body text and surfaces.
Charcoal
#2D2D2D
Primary ink
Cream
#FAF7F2
Surface
Terracotta
#C4704B
Accent
Côte d'Azur Teal
#2D5B5A
Secondary
Riviera Sand
#D4C5A9
Warm tint
Warm Gray
#8B8580
Muted
Cormorant Garamond × Outfit.
A high-contrast classical serif paired with a precise modern sans. Cormorant carries headlines and the wordmark; Outfit carries body, UI, and uppercase tracking labels.
Display · Serif
Cormorant Garamond — Regular / Medium / Italic
Élégance is in the detail.
Aa Bb Cc Dd Ee Ff Gg Hh — 0 1 2 3 4 5 6 7 8 9
Body · Sans
Outfit — 300 / 400 / 500 / 600
Private chauffeur on the Côte d'Azur. Fixed prices, no surprises.
Aa Bb Cc Dd Ee Ff Gg Hh — 0 1 2 3 4 5 6 7 8 9
How it lives in the world.
From a Mercedes door panel to a co-branded payment card — the identity scales gracefully across every touchpoint.
Founder · Chauffeur
Antoine Laurent
+33 6 03 25 33 93 · contact@azur-elegance.travel
Business card
Social profile · 1:1
App icon · iOS
AZUR ÉLÉGANCE
A. LAURENT
12/30
Co-branded card
Vehicle door
Reception signage
Looking forward to welcoming you on the Riviera.
Best regards,
Antoine Laurent
Founder · Chauffeur
AZUR ÉLÉGANCE
+33 6 03 25 33 93 · contact@azur-elegance.travel
azur-elegance.travel · Nice, France
Email signature
AZUR ÉLÉGANCE
14 Promenade des Anglais · 06000 Nice
+33 6 03 25 33 93
Nice, 20 May 2026
Dear Mr Dupont,
It is our pleasure to confirm your private transfer on…
A4 letterhead
AZUR ÉLÉGANCE
PRIVATE CHAUFFEUR · CÔTE D'AZUR
Thank you for travelling with us.
Receipt header
AZUR ÉLÉGANCE
CAP-FERRAT · MMXXVI
Photo watermark
Favicon set · 16–128 px
Embossed gold plaque
Keep it crisp, keep it consistent.
A few non-negotiables to preserve the brand's elegance whatever the medium.
Clear space
Always leave at least the height of the monogram as breathing room on all sides. Never crop, overlap, or layer type onto the mark.
Minimum size
Wordmark: 32 mm wide in print, 240 px on screen. Monogram: 16 mm / 48 px. Below this, switch to the simpler variant.
Color use
Prefer charcoal on cream. Use inverse on charcoal/teal. Reserve terracotta as an accent line — never tint the wordmark itself in terracotta.
Print & embossing
For physical goods, supply the SVG to your printer. Foil stamp: silver or champagne. Engraved/etched: keep stroke weights ≥ 0.3 mm.
Premium private transfer service across France. Fixed prices, professional drivers, and comfortable vehicles.
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